Losing Is Not an Option

Hello World!

I’m proud to announce that we have just officially launched version 3.0 of 304media.com. For the last 6 months I’ve felt very much like a shoemaker…or one of his/her children. We were fortunate enough to have new projects pour in one after another which forced our own internal projects to get pushed to the back burner repeatedly.

Launching this new and much improved version of our website really got me thinking. I pulled an archived screenshot of version 1.0 of 304media.com and was really surprised to see how far we’ve come in the last 6 years.

304media.com version 1.0

304media.com version 3.0

I do have a point here, I’m not just trying to toot my own horn. Over the years, companies are bound to evolve. It is important for all marketing materials to evolve alongside the company.

When comparing the two images you will notice that the shades of purple have become more vibrant and the overall design has a cleaner and more polished feel. The changes reflect both the evolution of my company and the services we provide while at the same time showcasing the evolution of our talent.

I urge you to dig up some of your company’s old marketing materials and compare them to your current collateral. Take a step back and really look at them. From a distance, can you tell that they are promoting the same company? Do the newer pieces look like an updated and enhanced version of the same company? Do they still remain true to your brand’s essence?

Jocelyn Silverman
Founder/Creative Director